Trail running isn't just a race against the clock, it's a journey that begins well before the start line. Our ambassador Giorgio Pulcini, after experiencing The North Face innovation firsthand in Annecy, flew to the Canary Islands to tackle a global icon: the Trans Gran Canaria. Between rugged peaks and the ocean, we enjoyed a comprehensive experience alongside Giorgio: from sharing techniques with the team's pro athletes to pure resilience along the island's trails. A story of sport, effort, and the constant evolution of performance.
Reading time: 5 minutes - Published on: Tuesday 10 March, 2026



