Asics Celebration of Sport: designed to spread positivity through movement

Celebration of Sport: the brand at the center of the collection

Asics believes deeply in the power of movement not only on the body, but also on the mind. This principle is the basis of the name of the brand itself: "Anima Sana In Corpore Sano". With the new Celebration of Sport collection, Asics intends to help runners clear their minds and spread positivity. The goal is to allow everyone, from elite athletes to enthusiasts, regardless of level, to experience the beneficial effects of sport on physical and mental well-being.

The models and colors of Celebration of Sport

The COS capsule collection includes the Japanese brand's most popular high-performance shoes, suitable for both training and racing. Among these, the new and very fast Superblast 2, the studded ones of the Metaspeed Series, and also the cushioned Nimbus, the stable Kayano and all the models most loved by runners made with a yellow colour. The nuance, associated with optimism and hope, aims to inspire as many people as possible to get moving for their psycho-physical well-being but above all to inspire everyone to lace up their Asics and start running.